ABOUT ELEMENT DETAILING CO.
🏁 THE ELEMENT STORY: BORN FROM THE APEX
BORN FROM OBSESSION
We didn’t start Element Detailing Co. in a boardroom.
We started it in the garage, on the track pit-wall, and at the top of Jebel Jais.
We are two brothers who have lived and breathed automotive culture since 2018. For us, cars and motorcycles aren't just "transportation",they are extensions of our identity.
We’ve spent our weekends "full-sending" motorcycles through the hairpins of Jebel Jais and pushing project cars to the absolute limits of their horsepower.
But we learned something critical early on:
If a machine is built to perform, it must be maintained to perfection.
FROM PROJECT CARS TO SHOWROOM STARS
Our obsession started with our own builds. We’ve built cars from the ground up, ensuring every modification was backed by mechanical sympathy and aesthetic brilliance.
We became known for a 1998 project car that—despite its age and the power it was pushing—looked like it had rolled off the showroom floor last week.
At car meets, people stopped asking about the mods and horsepower. They started asking: "How is the paint this deep? How is it this clean?"
The answer wasn't a magic trick. It was years of obsession. It was hundreds of hours of research into chemical mixtures, surface tension, and material science.
We realized that a "sleeper" build only looks classy when it shines like a jewel in a museum. We wanted our cars to stand out even if they were parked next to a Ferrari F40.
THE PROBLEM: THE "SWIRL-MARK" EPIDEMIC
As we looked at the streets of Dubai, we saw a tragedy. We saw owners of pride and joy vehicles taking them to regular car washes, only to have their paint destroyed.
We saw the "old rag" technique. We saw contact washes without grit guards. We saw reused, dirty microfiber that acts like sandpaper on a clear coat.
These washes don't clean your car; they "sand" it, leaving behind dull finishes and the dreaded swirl marks that kill a car’s soul.
We decided to fix that forever.
OUR PROMISE TO YOU
We started Element Detailing because we couldn't stand seeing beautiful cars treated poorly.
Whether you have a classic from the 90s or a modern supercar, we bring the same level of passion that we put into our own Jebel Jais runs and track days.
When you see the Element S3 pull up, you aren't just getting a detailer. You’re getting two brothers who know exactly what your car means to you.
Welcome to the Element Standard. Let’s make it pop.
THE ELEMENT WAY: SURGICAL PRECISION
WE DO OUR HOMEWORK SO YOU DON'T HAVE TO.
Most mobile detailers show up and "figure it out" on the fly—we think that’s dangerous. At Element, we’ve replaced guesswork with a bespoke consultation.
- The Intel Onboarding: Our unique digital form captures your vehicle’s vital signs—paint history, ceramic coating status, and interior specifics—before we even start the engine. When the Element Rig pulls up, the mission is already planned.
- The Scientific Approach: We utilize a two-step, non-contact method to eliminate micro-marring and swirl marks. From iron fallout decontamination to specialized acid-washing for wheels and wells, we remove years of neglect using laboratory-grade chemistry.
- Integrity-First Detailing: We hate the "upsell" culture. We will never push a paint correction if your clear coat doesn't need it. Every polish shaves a layer off your paint; we protect that thickness with our lives. If it doesn't add value, we don't do it.
- The "Green Speed" Rig: We don’t arrive in a clunky, noisy van. We arrive in a Turbocharged Audi S3. It’s silent, high-performance, and basement-friendly—ensuring we are on time, every time, in a rig that reflects the quality of your vehicle.
SUSTAINABILITY: NO WASTE, NO NOISE
We love the UAE, and we protect its resources.
- Silent & Self-Sufficient: Our entire rig is powered by Lithium Battery Technology (EGO Power, Flex). No noisy generators, no fumes.
- Water Sovereignty: We carry our own filtered water supply, limiting usage to exactly what the mission requires. No garden hoses, no driveway flooding, no waste.
- The Intel Chemistry: We only use the "Grail" of chemicals—Koch-Chemie, Adam’s Polishes, and NV. These are pH-friendly, biodegradable, and safe for your family, your kids, and the environment.